The media world is witnessing the changing of the guard. The new brash upstarts have embraced, integrated and are applying the technology of the social web. Buzzfeed, Upworthy and the humble blogs of this world are the new content kings. Many blogs have more readers and eyeball traffic than traditional and national...Read more No comments
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The problem with common sense is that it isn’t very common. When you add the global reach of social media the reality is that bad manners, poor behaviour and forgotten etiquette become amplified. So as a business you need to think before hitting publish. If you are new to social...Read more No comments
Content manager and content marketers lives can get a bit hectic. They spend a lot of time identifying what is seen as relevant and valuable content, in relation to their product, with the intent of changing or enhancing consumer behavior. That is content marketing and the belief of this marketing...Read more No comments
When social media turned up the art of email marketing took a back seat with many marketers. But with Facebook organic reach reducing, email has become the new cool kid in the class. It’s better to ask someone for their email instead of waiting for them to “like” you. Having...Read more No comments
Social media is more than just a fun way to engage and communicate with friends. It can be an extremely powerful business marketing tool if strategically implemented. A common mistake businesses make is failing to develop a formal social media plan. Having a plan for social media is just as...Read more No comments
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