Category Archives: Social Media Advertising

Is it Time to Forget Free Social Media Marketing?

Is the social media free lunch over? When I joined Facebook and Twitter in 2008 the key attraction was that you could gain attention and market on social media for free. There was little social media advertising available and it was usually not an easy task and not self service....
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5 Clever Social Media Marketing Campaigns that Went Viral

Social media has provided marketers with some powerful new tools. They are global, potentially viral and free. Businesses will often have entire teams dedicated to communicating with followers, and will spend a significant chunk of their budget acquiring new leads from the Internet. From blogging to pay-per-click advertising, there are...
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2 Key Ways to Advertise on Twitter Without Spending a Fortune

2 Key Ways to Advertise on Twitter Without Spending a Fortune Twitter has been seen for a long time as a neat, cute and simple tool to send your messages, break news and distribute content in real time to a global audience. It can be viewed as the web equivalent of the...
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3 Powerful Case Studies That Show You How to Advertise on Twitter

3 Powerful Case Studies That Show You How to Advertise on Twitter Twitter is a social media network that has had its business model challenged by media and bloggers over the years. The questions were often asked. How was it going to make money and could it make meaningful revenue? For savvy...
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